SV 98 Extends Partnership with HAIX: A Strong Collaboration Built on Trust and Shared Values

Martin Kowalewski, Managing Director of Marketing & Sales at SV 98: “The last year of the joint partnership with HAIX was naturally a bit about getting to know each other and building trust. We quickly noticed that this was a collaboration in which the companies and people on both sides harmonized very well with each other. From the start there was a very good chemistry and a very open and honest relationship. Both sides represent similar values, but at the same time have ambitious ambitions for the near future. We are therefore pleased to be entering the next few years with this strong partner.”

Volker Harr, Vice President at SV 98: “The extension of the partnership is, first of all, a great vote of confidence that HAIX has shown us in what are still generally challenging economic times. When we signed the contract almost a year ago, we already had the desire to enter into a longer-term partnership with HAIX. This ambition has not only been confirmed over the months, but has even strengthened. Especially because we felt that there was a partnership at eye level in which even complicated issues could always be addressed and we worked together on a solution. Now we are very pleased that this connection will continue in the future.”

Michael Haimerl, partner and managing director of HAIX: “The Lilies and HAIX can proudly look back on a partnership that got off to a good start in the current season. We want to strengthen this trusting relationship even further in the coming years and set a common focus in fan focus, the promotion of young talent and talent, but also in internationalization. Even if the sporting situation is currently challenging, we believe that the Lilies will continue to develop positively in the long term. We are both ambitious challengers, in professional football as well as in the shoe and clothing industry, and know that sustainable success requires authentic, passionate and goal-oriented action from all partners.”

As the main and jersey partner, HAIX will continue to adorn the SV 98 jerseys in the future, from the professionals to the newly founded top talent team to the youth teams. In addition to perimeter advertising and comprehensive logo presence, the partnership also includes a large digital package. Furthermore, HAIX will receive the naming rights to the Lilien training ground for the new season.