On the occasion of World Savings Day, the Vienna Chamber of Commerce’s women’s network is calling for more education on finance. A survey of women entrepreneurs shows that only a third of women invest their money.
30.10.2021 06.00
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“The more financial knowledge, the more independence,” says Margarete Kriz-Zwittkovits, regional chairwoman of the women’s network “Women in Business” and an ÖVP member of the Vienna City Council. The network calls for more courage to spend money. In line with this, a survey was carried out in which 265 women entrepreneurs were asked about the topics of saving and investing.
Uncertainty as an obstacle
A third of women say they don’t invest their money. Another third has a savings or building society account. “Even if, as is well known, money does not increase, but rather the credit balance or its purchasing power even decreases due to the current interest rate situation,” emphasizes Kriz-Zwittkovits.
Almost half of the women entrepreneurs surveyed feel insecure when it comes to the various forms of savings. The risk would be too high. That keeps many from investing their money. The background to this is a lack of knowledge, states the Vienna Chamber of Commerce. For comparison: According to a survey by JPMorgan, around half of men regularly invest money.
Show possibilities
Female role models would help to increase interest in forms of financing, says Bettina Fuhrmann from the Vienna University of Economics and Business. That is why there are now a few women on the Internet who deal with the topic of finances. Larissa Kravitz speaks as “Investorella” in her podcast about the stock market, stocks and funds. It is aimed at young women and wants to pass on the necessary knowledge so that women feel more secure with investments in the future.
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