Suitsupply shocks Twitter with its new 'New Normal' campaign. Here the reactions

The fashion brand Suitsupply has generated controversy with its latest campaign. We explain why Twitter is revolutionized.
Nick Jonas and his controversial Dexcom ad for the 2021 Super Bowl.

Suitsupply is a good example of a very good value for money when you are looking to buy made-to-measure clothes. The fame of how good their suits feel is a fact. But the feeling about the impact of your advertising campaigns is never usually unanimous. In some of them we have found references to the world of art, nature or photography. Others seek to generate an intentional provocation with a mix of roles that generated more than heated debate. A way to put in background what has happened to the brand, with its new series of ads … and the impact it has brought on social networks such as Twitter.

Yesterday, Suitsupply presented its new advertising campaign, in which we can see people rubbing each other and licking their faces with great enthusiasm. According to the brand, the intention is to represent the “new normal” now that the end of the pandemic is in sight. But they have gone overboard and have achieved precisely what they were looking for: that many people talk about her on social media. Everyone is intrigued and more than one gives it enough asquito.

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Some liken the new campaign to Suitsupply’s troubled past, recalling photos of a miniature man clad in a tight cut across the chest of a woman wearing only a gold bikini. Others point out that given the long history of misogynistic, sexual and provocative images in fashion advertising, the new Suitsupply campaign may even appear demure. About why a lick is much more legal than lifting a woman’s skirt while climbing stairs. In addition to the fact that in his new campaign all types of couples would be represented, as well as nudity in both genders.

As for Suitsupply, their position has been to feign some innocence and a lot of surprise until the day of its release. In a statement accessed by the American edition of the magazine Esquire, the founder and CEO of the brand, Fokke de Jong, explains that: “The campaign is simply a positive vision of the future, where people can meet again and get closer to each other.” Okay, the “zoom in” part we think has been quite clear with the photos.

But the truth is that these images offer several readings. Some are positive, like Jong’s. However, others enter darker territory. But the Internet would not be the Internet without those users who take advantage of this type of opportunity to create memes everywhere. And we give thanks for it. Here are some of our favorite reactions.