Screenshot / Instagram / Janette Ok She wears boots with built-in rat cages during New York Fashion Week.
UNUSUAL – After the kitchens of Paris, Rémi from Ratatouille arrives on the catwalks of New York. On Saturday February 10, in full Fashion Week from New York, on the occasion of the brand show The Blonds, the stylist Jenny Assaf created the event by wearing boots with an extravagant design. And for good reason, they were equipped rat cages as soles.
In New York, there are now guided tourist tours on the theme… of rats
The New York Post specifies, that by putting on the boots containing fake rodents in metal cages, the latter encountered some difficulties. Indeed, this stylistic risk-taking proved to be a challenge, due to the height of the soles, which made his approach laborious. After staggering dangerously several times, she finally regained her place in the front row of the parade, thanks to the help of an assistant.
Boots in the image of New York
These shoes, called the Rat Cage Bootsare the fruit of the work of Uncommon Creative Studio, a creative agency established in London. Sam Shepard, director of this collective renowned for its bold campaigns, explains to GLOSSY : “We wanted to create the most New York boot imaginable, something that blended the elegance of New York Fashion Week with the harsh reality of the city.” Nils Leonard, co-founder of Uncommon, adds: “With 3 million rats and 8 million humans in New York, if the city were a shoe, this would be it. »
Images of this unusual scene quickly circulated on the social networks where a video of Rat Cage Boots records over 100 million views. For comparison, almost as many people watched the Super Bowl this Sunday, February 11 (123.4 million viewers).
The boots will be auctioned to raise funds for Mainely Rat Rescue, an organization responsible for providing permanent homes for rehabilitated rats.
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2024-02-13 17:02:34
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