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#Studentspasinfluencers: when young people tackle government communication on Twitter


“Always further in indecency”. Friday night, Yu ‘, a Twitter user who introduces herself as a master’s student, has it all. “To grapple with burnout and depression, to have anxiety disorders … And to learn on Twitter that we are represented by rich young people who are not students, who know absolutely nothing about our current lives,” he says. her on Twitter.

“Students, not influencers”: the hashtag, #studentsnotinfluencers is launched. Yu’s message, “loved” by more than 6,000 people and shared nearly 2,000 times this Saturday noon, seems to agree with a number of young people.

Many, in the last 24 hours, have been offended by the government’s communication strategy aimed at students. In question, a meeting organized Wednesday evening between the government spokesperson and five French influencers, on the occasion of the launch of Gabriel Attal’s monthly show on the YouTube and Twitch platforms.

Users of the hashtag #etudiantspasinfluenceurs denounce a misstep in the casting of guests. For them the EnjoyPhoenix youtuber, the instagramer Fabian, the entrepreneurs Elise Goldfarb and Julia Layani or the columnist Malek Delegate, in no way embody their difficulties.

If influencer Marie Lopez, better known under the name of EnjoyPhoenix, criticized the government strategy in several respects, a sentence in which she denounced “the cheating rate” in university exams backfired and, in turn, against the government. “We work 12 hours a day on a screen and we have to take our face-to-face exams so that EnjoyPhoenix, out of school since 2012, can speak on our behalf,” regrets a Twitter user.

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Their morale damaged by the health crisis as much as their wallets, young French people do not find themselves in the grievances of these stars of social networks. “While some do TikTok at the Elysee, others throw themselves from the window of their student room”, scolds another user of the network.

“It is not the one who does vlogging in Dubai during our Zoom lessons who represents us, we walk on the head, there”, retorts another young woman on Twitter.

Other tweeters are using the emergence of this hashtag to highlight more discreet profiles, but deemed more deserving and closer to the difficulties of students.

The phenomenon was also taken up by the political opposition, as above by a representative of rebellious France.

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