Strauss Zelnick, CEO of Take-Two Interactive, said he would welcome Microsoft’s acquisition of Activision Blizzard, regardless of the regulatory authority’s decision.
This information first appeared through an exclusive interview The wrapper with Strauss Zelnick. If you are interested in the latest conditions in the video game industry, you can check out our other articles here.
Strauss Zelnick supports the acquisition of Activision Blizzard
Speaking with TheWrap, Zelnick did not foresee what regulators would decide, but said he would welcome it. Activision Blizzard Agreement.
We believe this is a good thing for Microsoft and the industry. We support…. This is a very fragmented business and there is a lot of room for creativity. Microsoft is our ally and if that makes their business stronger, we think it’s great for us.
Strauss Zelnick, CEO of Take-Two Interactive
Zelnick acknowledged that Microsoft and Activision Blizzard games could compete with Take-Two Interactive in one way, but added that each game had to stand up on its own in a way that outweighed competition concerns.
In the end, the consumer chooses. If we create big hits, which is our business, consumers will show up. Nobody can take it away from us. Nobody can imitate him.
Strauss Zelnick, CEO of Take-Two Interactive
Although he acknowledged that Microsoft may choose to promote and push their own titles over titles Take Two interactiveZelnick noted that such tactics would be counterproductive as long as Take-Two Interactive could still produce the games consumers wanted.
Ultimately, if they focus on the strengths and weaknesses of their business, they will want to drive the most successful properties. If consumers show up for our properties and Microsoft is not involved, inactive, not a partner, it would be bad for Microsoft.
Strauss Zelnick, CEO of Take-Two Interactive
Despite the regulator’s decision, Zelnick revealed that the consolidation trend in the game is not over yet.
This is not to say that I am making predictions about specific companies, but there are a number of interactive entertainment companies beyond our reach here in the US and I think there will be consolidation between these companies, potentially.
Strauss Zelnick, CEO of Take-Two Interactive
