Announced since 2020, then awaited with some impatience, the store dedicated to bricks will finally open in Strasbourg. This new store from the LEGO® group is entirely devoted to discovering this very special universe, with games and experiences to be enjoyed in the store in the Les Halles shopping center. The surface of this LEGO® Store is slightly more than 200 m² on the ground floor. It will be open Monday to Saturday from 9 a.m. to 8 p.m.
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15 stores now in France
After the opening of the LEGO® Store in Dijon (Toison d’Or), Nice (Cap 3,000), Rosny-sous-Bois (Rosny 2), Toulouse (Blagnac) and Créteil (Créteil Soleil) in 2019, the LEGO® group – headquartered in Billund, Denmark – continues to expand on French territory. At the same time as in Strasbourg, a boutique will open its doors in Le Havre. This allows the Danish brand to now have 15 stores in France.
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Resumption of physical commerce
“We are very happy to open our doors in Strasbourg, especially on this symbolic date which marks the resumption of businesses. Our new LEGO® Store will allow us to strengthen our proximity to children, families and LEGO® fans in the region by offering them a unique experience ”, explains Fernando Nasuti-Wood in a press release. The senior marketing director LEGO® France says he is “impatient to find the public in physics”, after this long tunnel of reconfinement due to the health crisis. He is not the only one…
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