It didn’t end there. No, not really. The rise we have seen so far especially on the technological titles it is something that is changing our way of being: the Coronavirus pandemic has given a turn to certain technological sectors but not only and this will remain even when the virus is gone.
We only think about US chains like Starbucks e McDonald: the lockdown forced them to change their approach and guarantee customers access to their products even remotely. And in the US it is booming … nothing but a crisis. And this in the face of chains of restaurants that instead only foresee the consumption in the dining room that have collapsed: Darden Restaurants which precisely manages restaurants that have not been able to adapt to the new times has declared that the turnover in the quarter ended May 31 has dropped by 48% compared to the same month of 2019 and which in June is down by a third compared to June 2019. Instead Starbucks and Mc Donald have reduced the size of the menus, cut the on-site dining rooms and offered products at better prices than before the pandemic. And so MC Donald had a turnover down 19% compared to April 2019 and a 5% decline in turnover in May. Burger King lost 33% in March but sales grew incredibly 2.5% during the first week of June. Morgan Stanley analysts predict that online deliveries will account for 13% of all American restaurant sales by the end of 2020. If there had been no pandemic, that percentage would have only been reached by the end of 2023.
The second aspect that will remain even after the coronavirus is that Microsoft has definitively closed the retail stores that had spread across the US and that had opened in 2009 almost to respond to the move by Apple that created its delicious stores worldwide. Being physically present on the territory is a luxury that even Microsoft cannot yet afford. When he opened them he was sailing in a sea of 20 billion dollars of cash and it is known that when big companies go too well they commit themselves to doing operations which they then cancel quickly. In fact, its customers have never liked these stores, which are 83 against Apple’s 571.
If we want to get to Italy we think about what we experience every day in bars: the much appreciated courtesy newspapers that we all read in the morning sipping a good coffee have disappeared. And inevitably those who are willing to spend have already passed to the online version of the newspaper on their mobile, since newsstands are now a national monument to be preserved because they can be counted on the fingers (and they are all on sale, look at you …).
Moral: if even the stock markets left 10-20% on the carpet we would not have to tear our clothes because the Nasdaq will continue to pump. It is summer and General Estate will be old and reborn but it is always a general and therefore, out of respect for the hierarchy, a little retracement or congestion can have been everything.
But rest assured: the Taurus is strong and healthy in technology because the speed of change in the coming months (not years) will amaze us all.
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