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We have often thought of the radio as a window open to the outside: it suffices to zapper to discover the world (as illustrated this tool which allows you to walk on a world map on all the radios of the planet). Reinvented in particular by the platformization of industry, the consumption of sound content is becoming ever more personalized.
New announcements at Spotify: user experience at the heart of the story
The almost 2-hour press conference held by the Swedish company on February 22 gave pride of place to announcements: Spotify will soon be available in over 80 new countries (which represents a billion additional potential users for the brand); a new subscription, Spotify HiFi, will allow subscribers to listen to music in CD quality (a major new competitor for Tidal and Qobuz). To support the launch of this new offer, new partnerships with manufacturers of hi-fi equipment will also be announced within a few weeks.
On the podcast side, Spotify announced a partnership with WordPress to allow creators to easily convert their writing into podcasts using a speech-to-text tool (and make it easier for content creators to create a wordpress site). Spotify is also planning an expanded deployment of podcast creation tools within its platform..
On the marketing side, Spotify significantly strengthens its tools for advertisers, artists and podcast producers with the aim of facilitating their path to profitability.
Auditor engagement through exceptional content
These different announcements all illustrate the same ambition of Spotify: to offer more relevant content to users, to get them out of their comfort zone, to surprise them by promoting the discovery of new content … but above all to maximize the duration of use of its application .
What could be more effective in fostering engagement than offering exceptional exclusive content that you wouldn’t find elsewhere? Spotify finally assumes its role of content producer by offering new exclusive collections with major franchises and talents from the cinema: exclusive DC Comics podcasts, a new partnership with the AGBO cinema production studio brothers Joe and Anthony Russo, directors of the blockbuster Avengers: Endgame…
Spotify is therefore betting to embark on the production of great sagas transmedia, born from narrative back and forth between video games, literature, cinema, comics, and now podcast. If the user will be able to dream of being a super hero for an episode, Spotify also makes the choice to invest in programs carried by exceptional individuals such as Barack Obama and Bruce Sprinsteen or the princely couple Harry and Meghan… To promote user engagement – where when works become worlds in which users evolve alongside their idols.
This week
Clubhouse, a fad in times of pandemic? Learn more
Acast acquires the startup specializing in RadioPublic podcasts. Learn more
The construction of the Toyota smart city has started. Learn more
All manufacturers are now wondering about the importance of developing a central operating system for vehicles, like the pioneer Tesla. Learn more
In brief @ Radio France
Take part in the webinar offered by Radio France and the Résidence Créatis on the audio market & female entrepreneurship on March 3rd. Learn more
France Musique inaugurates a series of original podcasts on the theme of the Diaries of great composers and musicians. The first season, available from March 4, will be devoted to Mozart. Learn more
Cross fish, kangaroos, wolves, but also film heroes or even dreamy, playful, inventive children… in the podcast Children, on France Culture. Learn more
Rémi Agostini, from the start-up Mewo, tells about the innovation work carried out with the Discotheque as part of the Sandbox, Radio France’s open innovation program. Learn more
To know everything about the musical news of the antennas, directions and musical groups, it’s this way
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