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85% of young people do not feel represented by the Spanish political class and 53% affirm that they would get involved to contribute to the social transformation that Spain needs. These are the data revealed by the survey ‘The Future is Now’, the largest survey carried out on youth and led by the company PlayGround. Under this premise, Spotifythe audio company in streaming largest in the world, opens today “Future Generation”his new podcast original driven by isaac Marcetdirector of PlayGroundwhich has the objective of being a bridge so that the issues that concern young people reach the Government of Spain directly.
Among those issues that concern generation Z and millennial, are democratic sustainability, mental health, digital transformation, job insecurity, access to housing, education and the climate crisis. Topics that “Generación Futuro” will cover throughout its 8 double episodes, which will premiere on Tuesdays and Thursdays of each week. In addition, throughout its chapters, users will be able to listen to special guests to cover each topic. Among them are well-known politicians, such as Exist Colau (Mayor of Barcelona), Íñigo Errejon (spokesperson for Más País in the Congress of Deputies), Nadia Calvin (First Vice President and Minister of Economic Affairs and Digital Transformation) or Yolanda Diaz (Minister of Labor); association leaders, such as Eva Saldana (director of Greenpeace) and Roman Reyes (actor and spokesperson for the Stop Suicides Platform), as well as young activists, content creators, thinkers, journalists and artists.
“From PlayGround, we have set ourselves a challenge: to create a permanent space between young people and the Spanish government to think about the future and their concerns. Thanks to Spotifyfor having allowed us to be the intergenerational bridge that unites them”, says isaac MarcetDirector of PlayGround.
“With “Generación Futuro”, thanks to the collaboration with PlayGround, we are making visible some of the problems and issues that most concern young people in Spain. For us it is an honor to take advantage of the relevance and cultural impact that Spotify in society and in young people to support causes that arise -such as the visibility of the importance of mental health or youth unemployment – and propose real solutions”, declara Eduardo Alonso, Head of Studios for southern and eastern Europe from Spotify.
Is our democracy in danger?
The first chapter, “Democratic Sustainability”is available now starting today and addresses the following issues: “Is our democracy in danger? Is banning speeches a solution or does it weaken democracy?” To answer these questions, Meritxell Batet, President of the Congress of Deputies, talks with Shalini Arias (social activist and communication director of Ashoka) e Isaac Marcet (director of PlayGround). He states that he believes in Parliament and is concerned that it is not setting the example that young people need: “There are no good or evil. It is good to listen to each other and learn from each other with constructive speeches”.
And the second part of “Democratic Sustainability” can be heard this Thursday, and will feature the mayor of Barcelona, Exist Colauand the singer and activist Samantha Hudsonto deal with issues such as tolerance, violence against LGTBIQ groups or against migrants and the quality of our democracy.
“Generación Futuro” joins the catalog of more than 3.6 million pódcasts with which it counts Spotify globally. According to the report on the consumption habits of podcast in Spain of Spotify in 2021, the podcast It already conquers 51% of Spaniards, with 33% already loyal to this format.
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