“Sony within the twenty first century contributes to creating happiness”‘ administration coverage 2024. PS5 gross sales and share “passable numbers”

On Could 23, the Sony Group held a 2024 administration coverage briefing session at its headquarters in Minato-ku, Tokyo, with Kenichiro Yoshida, Chief Working Officer, Chairman and CEO, and Hiroki Totoki, Chief Working Officer, President, COO, and CFO. taking the stage. Through the query and reply session after the assembly, President and CEO Yoshida expressed his perception that “Within the twenty first century, Sony needs to contribute to creating happiness.”

Chairman and CEO Yoshida answered the query, “Has Sony’s development price modified?” Will it go into an acceleration part or an funding part over the following three years?

“We imagine that the leisure market through which we work is a rising market. We additionally imagine that the transfer to creativity, or creation, is a rising marketplace for us .”

“To clarify a little bit of the background, I imagine that Sony is an organization that contributed to the “supply of happiness” within the twentieth century with merchandise such because the Walkman, Trinitron coloration tv, and CD. Within the twenty first period, Sony is an organization that “delivered pleasure” I wish to add to “create one thing.”

“Within the twenty first century, networks have develop into the principle technique of delivering pleasure, together with massive expertise.

On the administration coverage assembly held earlier than the Q&A, it was revealed that the important thing phrase was “real-time”, and that the corporate would deal with manufacturing expertise for CMOS picture sensors and recreation engines. mentioned Chairman and CEO Yoshida.

“Right now, we talked about CMOS sensors and recreation engines. The final degree (of actual time) consists of “edit” and “search,” however there are numerous gamers. Worth is created in actual time. Our intention is to proceed doing what we will. ”

CMOS picture sensors are “formation-assisted semiconductors”

Positioning CMOS sensors as a expertise that helps the “second”

Movies used within the “VENICE” collection.

On the regulatory coverage briefing session, we centered on CMOS picture sensors as “invention-supporting semiconductors,” and talked about that we’ve got invested roughly 1.5 trillion yen in capital over the six final yr, and that we’ve got developed a single-lens digital camera with out a mirror. outfitted with a full-size international picture sensor. the Tremendous Bowl halftime present It has been reported that its use is increasing into video manufacturing outdoors of the movie trade.

Concerning recreation engines, the corporate has introduced its coverage to make use of Epic Video games’ Unreal Engine, through which it invests, in a number of creation processes. We offer a digital manufacturing, immersive manufacturing expertise utilizing an immersive content material manufacturing system that means that you can create and edit content material whereas protecting 3D content material in real-time, and within the American skilled sports activities league North, we monitor the actions of actual gamers and create real-time content material It was revealed that they’re increasing their fan base by making it a 3D animation.

Hiroki Totoki Consultant Govt Officer President COO and CFO

As well as, Totoki COO and CFO launched the long-term “Artistic Leisure Imaginative and prescient,” which “exhibits what Sony needs to be 10 years from now, and on the identical time monitoring the long run evolution of expertise.” In keeping with the path indicated by this imaginative and prescient, the corporate is working to extend the worth of IP in a number of leisure sectors.

Specifically, within the creation of IP anime, Aniplex produces high-quality works, distributing them overseas by Crunchyroll, which has greater than 13 million paying members, and A-1 Photos, a manufacturing studio affiliated with Aniplex, together with that they work with CloverWorks. and others to create anime manufacturing software program “AnimeCanvas.”

The corporate additionally introduced that it has begun contemplating the institution of an academy to nurture anime creators overseas, with Aniplex and Crunchyroll on the core, in collaboration with the trade.

Anime manufacturing software program “AnimeCanvas” is at the moment underneath growth. The corporate goals to introduce it on an experimental foundation inside this fiscal yr.

By way of IP creation, it included the usage of Aniplex and Crunchyroll, that are underneath the umbrella of Aniplex, and the manufacturing of anime manufacturing software program “AnimeCanvas” in collaboration with manufacturing studios underneath Aniplex, corresponding to A-1 Photos and Clover at work.

By way of IP growth, he talked about the live-action film adaptation of a recreation IP by PlayStation Studios, and the creation of fandom artists the place passionate artists corresponding to YOASOBI and Nogizaka46 create a brand new tradition.

As well as, as a part of the “IP360” technique to broaden IP past borders, we’re growing recreation IP corresponding to “Uncharted” into location-based leisure corresponding to amusement parks, and biographical movie which appears to be like again on the group’s historical past from the standpoint of every member of the Beatles He launched that he’s at the moment engaged on 4 movies on the identical time.

As well as, when it comes to IP growth, PlayStation Productions will convert recreation IP into reside motion movies, and “IP360”, which goals to “broaden IP past borders,” will develop recreation IP corresponding to “Uncharted”. ‘ into place-based leisure corresponding to amusement parks.

Concerning growing the worth of IP in music, he talked about the creation of IP by artists corresponding to “YOASOBI” and “Nogizaka46” and the growth of fan communities.

PS5 gross sales and market share are “passable numbers.” Insights into the usage of AI

In different Q&A classes, when requested about the usage of AI, Chairman and CEO Yoshida mentioned, “As a expertise firm, we wish to actively use AI,” however added, “Alternatively, we’re additionally a celebration. firm, and we respect the rights of creators.”It’s a scenario that we should defend and defend.”

“The areas the place I see nice potential (for the usage of AI) are in areas that use laptop expertise, corresponding to video games. The price of recreation growth has elevated considerably in recent times.”

“(To resolve issues) I feel it may be utilized in areas corresponding to creating 3D belongings for video games, utilizing AI to generate characters that seem in video games, and play testing to enhance high quality. ”

“I additionally suppose it may be used to extend communication. For instance, in Gran Turismo 7, the AI ​​GT Sophie can compete in races because the participant’s rival. In racing video games , AI-learned automobiles will run and compete with Yusa. I feel it will undoubtedly improve consumer engagement.”

Additionally, when requested about the truth that PlayStation 5 unit gross sales for the complete fiscal yr 2023 have been 20.8 million items, decrease than the unique goal of 25 million items, Totoki COO and CFO mentioned, “The unique goal was of 25 million items. .. “We have been making an aggressive case primarily based on assumptions about once we would have the ‘tail finish of COVID,’ so to talk.”

“Now that that is gone, I feel gross sales are going very well. passable