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Previously, Poco was a sub-brand that was founded in 2018 under the Xiaomi brand. In fact, Alvin himself served as Global Head of POCO.
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According to Alvin, in just a relatively short time, 2.5 years to be precise, POCO has become one of the most attractive and promising new smartphone brands. POCO released its first product in 2018 through POCO F1 and has successfully boosted the popularity of this brand among technology fans and the mass media.
Therefore, Alvin said that the decision to become an independent brand was an important point for POCO. “POCO being an independent brand was made possible thanks to the extraordinary support from POCO Fans who helped achieve a number of achievements since they were born in 2018,” said Alvin.
Alvin said POCO is a technology brand for consumers with a philosophy of “Everything you need, nothing you don’t” and prioritizing the needs of POCO fans. POCO offers everything you need, there’s nothing you don’t need, ”he said.
But, what is the difference between POCO and Xiaomi?
The first difference is from the brand side. According to Alvin, Xiaomi will become a brand Artificial Intelligence of Things (AIoT) lifestyle which will determine trends through the Mi series, Redmi series, and all their ecosystem products.
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