With the new Snapchat Trends tool, users have access to an overview of the currently particularly popular keywords
On the other hand, users can search for keywords themselves and look at their development over time
The tool can be used worldwide
So far, however, only the usage of one keyword can be examined in the USA, Canada, the UK and Australia
Snapchat leaves it open whether and when other countries will be added. The degree of popularity of the trends is measured on a scale from 0 to 100
A particularly frequent use of a keyword is therefore marked with 100
The popularity of a keyword, which has developed over time, can be viewed over a period of one year
The Snapchat Trends start page also shows those keywords that have recently been heavily searched – even if the overall search volume is below that of other popular keywords
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