Similar to the total number of active users in the free version of the app, the applications premium of some social networks replicate the market share. This is what happens with Snapchat and Twitter, despite the fact that the latter social network presented its premium version before, but it is less profitable.
In just one month, Snapchat+ has already generated more revenue than Twitter Blue in a year
So, while Snapchat has 557 million active users and Twitter 436 million, Snapchat Plus is also already ahead of Twitter Blue in terms of profitability despite the fact that only a few weeks have passed since it introduced its mode of payment. The success of the paid version of Snapchat has been truly amazing.
As long as in its first active month, Snapchat Plus has already raised over $5 million income. In contrast, Twitter Blue has only raised $4 million since June last year, according to market research firm Sensor Tower.
It is estimated that revenue generated by Snapchat from various services, such as sponsorship of filters and lensesreached 1110 million euros during the second quarter of 2022, having other sources of income such as the sale of its Spectacles smart glasses or the Pixy drone, although the truth is that these two products have not had a particularly relevant impact on the accounts of Snap, the parent company.
Paid Snapchat+ subscription includes different premium features and this assumes an additional mode of monetization for the platform beyond advertising revenue. For $3.99 per month, users can see who has reviewed their stories, change the app icon, mark another user as “Best Friend”, and be the first to try new features.
Meanwhile, in the case of Twitter Blue, and although the premium app also adds exclusive features, subscribers are still missing that feature that so many people have been asking for for years: the ability to correct tweets.
