Sky Germany breaks audience records with the Bundesliga – News feed – Germany – Foreign

The resumption of the Bundesliga on Saturday drew more than six million viewers to Germany, allowing broadcaster Sky to beat its audience records for the championship, reports specialist DWDL.de on Sunday. At 3:30 p.m., kick-off time, Sky gathered 3.68 million viewers on its pay channels alone, more than double the usual score for a football Saturday.

To which must be added 2.45 million people who followed the multiplex on the channel’s free channel, which decided to broadcast the multiplexes of the first two Saturdays of the resumption on its Sport News channel, accessible to all. The market share was 27.4% on the pay channels and 18.2% on the free channel.

In the target group of 14-49 year olds, the total market share even rose to more than 60%, an absolute record for Sky. The Bundesliga resumed on Saturday after more than two months of shutdown, behind closed doors and under the pressure of draconian sanitary measures. It remains for the moment the only major football championship to have returned to competition. Italy, Spain and England still hope to resume, but await the green light from their political authorities.

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