You may not know it yet, but on the night of Thursday to Friday, the attention of much of the world turned to Youtube. At that time, the British singer Adele, who lived in America, hung her new music video for him.
The first after six years.
And it’s clear that from the single Easy on Me, the pilot track of the album called 30, is an instant hit. Five million views in the first three hours, ten million views in six hours, and sixteen million views in the eight hours since the video was published.
And Europe was just beginning to wake up.
The new clip, which was directed for the popular singer by her friend, the famous director Xavier Dolan, while the equally famous André Turpin was behind the camera, is a confession.
The confession, which was preceded in Great Britain and America by an extensive interview for the local editions of the fashion magazine Vogue. By the way, these are the first two interviews that the singer gave after five years, and for each mutation she talked to a different journalist and was photographed differently.
It was in these interviews that she explained why she took such a long break and why her new album 30 is perhaps her most personal confession so far.
It is the diary of a complicated divorce from her son’s father, manager Simon Konecki, as well as a confession about the long-term fight against sadness and depression, which was exacerbated by a coronavirus pandemic. The 33-year-old singer is now singing about her anxieties in the new song Easy on Me.
The artist, who drew attention to herself in 2008 with her debut album 19, followed by records called 21 and 25 (always referring to her age), has sold more than 120 million records since the beginning of her career and broke many records.
Adele’s most successful hits include Someone Like You, Rolling in the Deep, Set Fire to the Rain, Turning Tables and Hometown Glory. For the song Skyfall, accompanying the bond of the same name, Adele received a Golden Globe and an Oscar for the best original film song.
The song Hello, coming from the third album 25, then immediately took the first places in the music charts in 2015 and reached over a billion views on Youtube in less than three months. In the first twenty-four hours, 27.7 million people watched the Hello clip at the time. We’ll see if the new Easy on Me song breaks that record. He’s already very well done this morning.
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