The Covid-19 pandemic has deterred sports fans around the world from attending their favorite teams’ games, including fans of the ZSC Lions. Nevertheless, over 4,000 fans supported the club by buying a season ticket, as stated in a message.
As a thank you for this special loyalty, the ZSC Lions – in cooperation with Serviceplan Suisse – produced a unique souvenir: “The Essence of Lions”. That’s 15 milliliters of ZSC history: made from the meltwater from the ice surface in the Hallenstadion, on which the team played during the 2020/21 season.
The bottles with the “holy water” were sent to the most loyal fans – and carried them to the ZSC website. There the meaning of “The Essence of Lions” was explained in a film. At the same time, the players and managers made it clear how much they miss the fans this season – and how much they look forward to seeing them again in the new season.
“The Essence of Lions” also inspired the fans to renew their cards for the next season and to continue to actively support the ZSC Lions, the message goes on to say. And although the small bottles were intended as collector’s items, the club invented many creative uses for the water they contained: from baptizing little ZSC Lions fans, to cleaning rooms with evil spirits, to polishing trophies. Maybe even the championship cup?
Responsible at ZSC: Roger Gemperle, (Chief Marketing Officer), Louis Huber, (Marketing & Sponsoring Manager); responsible at Serviceplan Suisse: Henry Clarke, Peter Liptak, Florian Birkner (text), Nadja Tandler, Tizian Lienhard (art direction), Carina Kienzle (graphics), Nicolas Gspan (advice), Nathalie Jakober (FFF / art buying), Carmen Anderegg , Denise Goldmann (Production) Michael Kathe (Creative Direction), Marcin Baba and Micha Seger (Executive Creative Direction), Raul Serrat (Chief Creative Officer), Pam Hügli (Chief Executive Officer); Responsible at Signorell: Riccardo Signorell (film director), Luca Keller (film camera), Gian Kober (camera assistant – DIT), Oliver Geissler (light) Giorgi Sakhhelashvili (director team B), Manolo Zacate (camera team B), Neel Sandel (Film assistant). (pd / cbe)
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