Séries Mania launches the “Best Marketing Initiative Award”

Laurence Herszberg, general director of Séries Mania, announced on November 20 the creation of the “Best Marketing Initiative Award”. It rewards creativity in the marketing of series, “not only in terms of promotion aimed at the public (BtoC), but also the initiatives taken by producers and distributors to attract the attention of broadcasters, distributors and buyers to their projects ( BtoB)”, specifies the press release. The call for applications for this new category is held from November 20 to January 23, 2024.

Creative, social, influencer agencies, producers, studios, international distributors, broadcasters and streamers can apply for the award. For this new edition, campaigns launched in 2022, 2023 and 2024 are eligible, provided that they concern a marketing initiative around a fiction series. The best proposals and the winner will be selected by a Séries Mania Committee and presented as part of Séries Mania Forum 2024 which will be held from March 19-21, 2024.

“Creativity in series marketing is more important than ever given the number of programs available today and we believe it is a natural evolution to also open the door in 2024 to BtoB initiatives ”, commented Laurence Herszberg.