Through Jerome Lemonnier
Published on
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“Given the economic situation, the use of digitization is not something that we must neglect”. The observation made by Anissa Pereira, the president of the association of traders of Pontault-Combault (Acep), wants to be clear.
A change caused by the coronavirus. “The change in consumption practices resulting from the health crisis is forcing us to enter a new era. This is why we have set up an Internet site listing the various traders in the town ”, states the president of theAcep.
Identify misconceptions
But in this month of May, the idea is to go even further. “We want to set up a platform on which customers can order from merchants in the town in a few clicks”, reveals Anissa Pereira.
Before embarking on this project, a diagnosis is necessary. For this, the association of traders called on the Chamber of Commerce and Industry from Seine et Marne (CCI77).
“On the point of digitization, we are not all at the same level. Some are very comfortable with this tool, but others have loopholes about it. After that, it’s normal. When you want to be a butcher, you do not necessarily receive training to manage a website behind ”.
Thus, the association which today brings together nearly 130 members of Pontault-Combault will carry out a diagnosis with the help of the CCI. “We are going to offer a tailor-made meeting to traders who so wish,” indicates Antoine Carducci, of the CCI. This first study will allow us to identify the ignorance of each other on this subject ”.
Personalized coaching
After this diagnosis, a personalized half-day coaching session will be offered to traders with “a digital advisor”, present Antoine Carducci.
“These trainings have a single goal, to allow people to be more comfortable with the Internet tool and that they are no longer in difficulty,” continues Anissa Pereira.
Before adding: “To launch our platform, a maximum number of traders will need to be able to play the game,” she concludes.
Traders interested in these training courses, which begin in mid-May, can now contact Acep Pontault-commerce.
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