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Saveurs en’Or and Auchan promote baking know-how –


In 2021, Auchan retail France is strengthening its links with Saveurs en’Or. 20 bakery workshops in Hauts-de-France hypermarkets will thus offer seven bread references under the Saveurs en ‘Or brand.

Lands and territories - Auchan Saveurs en Or bakery partnership © Saveurs en'Or
Auchan Retail France is strengthening its links with Saveurs en ‘Or. © Saveurs en’Or

The work carried out by theAuchan and of Flavors in ‘Gold resulted in the creation of seven new references. White baguette, pavé, bundles and other bundles will be offered to consumers in Auchan stores in the Hauts-de-France region. These different breads will also help showcase the know-how of Auchan bakers and the quality of regional products.

Indeed, these products are made by the bakers of the Auchan stores from flour from the region. This will be delivered to the bakery workshops of the hypermarkets by two millers from Vitry-en-Artois and Aire-sur-la-Lys. These Saveurs en ‘Or bakery references are available in Auchan hypermarkets in Arras, Béthune, Boulogne, Calais, Noyelles-Godault, Saint-Omer, Cambrai, Douai, Dunkerque, Englos, Faches, Leers, Louvroil, Petite-Forêt, Roncq , Valenciennes, Villeneuve V2, Amiens-Sud, Saint-Quentin and Viry-Noureuil.

Find here our series of advertorials dedicated to Saveurs en’Or companies

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