Samsung has just confirmed that it will not attend IFA 2020 and will offer a virtual event. Will it be the last company to retire or will more come in the coming weeks?
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Although we have the feeling that the coronavirus pandemic is receding, in these weeks it is at its moment of greatest apogee worldwide and there is still a long way to go, in addition to not knowing whether there will be outbreaks. AND multinationals do not forget this when planning their agenda.
In the case of Europe, we are reopening all borders despite the doubts that exist regarding some countries. And although everything is expected to be much calmer between now and September, Samsung just announced that he will not attend IFA 2020, as confirmed by TechCrunch, thus falling out of the largest technology fair in Europe that is held after the summer. Although, on the other hand, it will virtual presentations during the event.
“While Samsung will not participate in IFA 2020, we look forward to our continued partnership with IFA in the future.“, the company has commented in the announcement. The alleged reason for its withdrawal, of course, has been the coronavirus pandemic. The IFA, remember, has made public its intention to carry out the event with capacity restrictions and strong security measures.
In the case of IFA 2020, there will be great capacity limitations compared to previous years. For example, attendance will be limited to 1,000 people per day and there will be a tight control in each act. The objective is none other than to avoid what happened with the Mobile World Congress, which was finally canceled due to the impossibility of guaranteeing the necessary hygiene measures among the attendees. In the case of the German IFA, the organizers hope that “the general public health situation improves between now and September“.
From Samsung also report that this does not mean canceling your submissions. They have taken the same option as other companies in recent months and will offer an online event that anyone who wants to can see.
Now it remains to be seen if any other company follows the path of Samsung. As much as security appears and we experience an improvement compared to previous months, no one avoids thinking that any event can suffer losses or be canceled in these times.
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