Russian list of shame. The last Polish company left it, huge investments stopped

A letter from Cersanit to the Yale School of Business has recently arrived in which the company’s management explains that she shouldn’t be there anymore on the so-called leaves of shame or as YSB calls it in the Digging in list. These are the companies that are completely unresponsive to Russia’s aggression against Ukraine and treat it as “business as usual”, without changing anything in their activities on Russian soil. However, this can be interpreted in some cases as companies that have invested too much money in Russia to now be able to exit that market without any problems for the entire organization.

We asked Cersanit for a comment to no avail, but we get it in Business Inside in a roundabout way, because from Yale. It turns out that the Polish bathroom equipment manufacturer, controlled by billionaire Michał Sołowow, is moving to the list of less shame, which is “time buyers” according to Yale terminology. There are companies that have decided to suspend further investments, i.e. they continue to operate, but without new investments and development, and sometimes without advertising in the state media. In this way, Cersanit does the same as another Polish brand – Polpharma.