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Rumor: Only iPhone 15 Pro Max gets periscopic zoom camera – Tablets and phones – News


I never understand that anger.

You are interpreting anger here that is not there, maybe you are projecting something?

Yes, everyone uses marketing, but Apple takes an existing technique and labels it with their own marketing term. In the case of Huawei, this technology was actually new, then you can take a lot more freedom with the names, because you are the first to come up with it. Their sensor, the 40MP sensor, was also the first to do RYYB instead of RGB, that was also special and unique back then, I think you can put a label on that, after all, it didn’t exist yet. The only marketing term is ‘Super Sensing’ camera, and that refers to the unique sensor that is new on the market.

What Apple is doing is naming something we’ve known for years and giving people the impression that they’ve invented an invention, I think that’s a bit misleading. That may well be mentioned.

Isn’t this also an extremely complex way of saying ‘it comes in lilla and blue’?

Design is something different from a technique and the colors were not just ‘lilac and blue’, the colors were a bit more complex than that with a type of design that is unique again in this market. Nobody did it then, so I think they can also add a nice story here.

But anyway, I find marketing talk about some kind of color effect that they designed themselves very different from buying a technique from the competition and then pretending it’s new and unique with its own marketing term.

You’re looking for nails at low tide at Huawei, it seems and I think Apple is really tackling it dirtier than Huawei.

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