RTB’s Marketing Department Shines at BOBO National Culture Week 2024: Exclusive Interview with Head of Marketing Department Sylvestre DA

As part of the 21st edition of BOBO National Culture Week 2024, RTB called on the marketing department to promote and sell the RTB brand.
We met Sylvestre DAthe head of the Marketing Department to immerse himself in the work done by his team at this SNC2024 Culture Biennial.
RTB-Multimedia: How did you come up with the idea of ​​using the RTB center during National Culture Week?
Sié Sylvestre FROM: LThe RTB center is part of the activities of the DCM/RTB at national or international events with the aim of being closer to viewers, authors, internet users and all the public who are present or at are interested.
The RTB stand at the SNC is therefore a communication function but it is also a place for meetings with our partners and prospects. A local place for B to B meetings

RTB-Multimedia: Did you have any problems implementing it? if so why?
Sié Sylvestre FROM: Yes, as you know about communication, marketing requires significant financial resources: You need to brand the stands, communication tools, get tools.
The RTB votes on a budget for this but it is not always enough.

RTB-Multimedia: what services do you offer to this SNC?
Sié Sylvestre FROM: All the usual RTB services are offered on site. We promote the RTB brand image and we offer on the site all commercial products of RTB: Sponsorship, media coverage, design and broadcast of spots, press releases for commission broadcasts, transfer to broadcasts, publications on the -digital platforms from RTB.
And for the event we offer promotional prices. Special broadcasts will also be organized with slots offered to participants and sponsors.

RTB-Multimedia: have you already met partners who would like to link their image to RTB image to promote their companies or business?
Sié Sylvestre FROM: Yes, we have met many partners and potential partners who are interested in supporting our shows. Contractual projects have been initiated and we have good intentions of formalizing them.
RTB-Multimedia: what products or services are most in demand?
Sié Sylvestre FROM: For the SNC the most requested product is the path to the special program ” SNC DAY » produced and broadcast on RTB Hauts, Television and Télévision Zénith channels.
The next most popular product is the design of promotional capsules for the benefit of our partners.
Then comes the press, spots, comments and press releases…
RTB-Multimedia: the first assessment of your presence at this SNC?
Sié Sylvestre FROM: The results are satisfactory: the RTB stands and studios are always full. Partners have responded favorably to our service offerings.
While we await a more complete evaluation, we are satisfied even if we believe that there are aspects that could be improved.

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