Brawn acknowledges Liberty Media’s dedication to improving the spectacle of F1 racing, which has greatly increased the popularity and appeal of F1, in large part.
Ross Brawn, who is set to step down from his role as chief executive of F1 motorsport, said Liberty Media’s rush has focused on ways to make F1 more profitable for shareholders, sports like CVC. of the.
“I think Liberty has done a great job,” Brawn told Motorsport.
“We can’t settle for the status quo but we have gained a lot of interest in F1.”
“Liberty wanted to make the sport better. They just didn’t come in and say, ‘How can we improve the margins?'”
“Their thinking was, ‘We have such a great sport, how can we take this sport forward?’ because they are rewarded for
Ross Brawn gave special credit to former Liberty Media CEO Chase Carey and his successor Greg Maffei for taking the right approach to making F1 even more successful.
“Greg and Chase had that vision, and I was lucky enough to have the opportunity to be a part of it,” said Ross Brawn, quipping, “I’d say they hired me!”
“I think Liberty has taken a great approach. If you look at the history of F1 owners, they’re the only ones I’ve seen do that. And they’ve been here for quite some time!”
“Looking back, I can’t think of many owners who would have made such an investment in the sport,” Brawn said, noting that Liberty made the investment to back up their words.
“I won’t talk about the budget, but it took a lot of money to do the work we did, and that effort is now paying off.”
Another key component of F1’s explosive growth since Liberty Media took over in 2017 has been the success of Netflix’s behind-the-scenes documentary series Drive to Survive, which has brought the sport to a younger audience.
“The good news is that we have a new demographic balancing diversity, especially gender diversity in that new demographic,” said Ross Brawn.
“We need to continue to engage with this new group of fans. I think fans have an opportunity to gain deeper insight into the sport than before.”
“You can see why individuality is attractive. You know, we’ve opened up social media.
“At the same time, we have to make sure we have some kind of longtime fan.
A major area of controversy involves reverse grid racing. Ross Brawn understands the appeal but fears it may be too much for longtime F1 fans.
“The reverse grid is going to be quite interesting. I think most of us would like to see what happens,” said Ross Brawn.
“I can understand why inverted grids are divisive and unnerving for some fans. It’s something we need to look into.”
“They think they have to reward the best riders. I understand that and I think we have to be very careful about that.”
There has also been some initial resistance to sprint racing, but with six races on the calendar next year, Ross Brawn himself is a strong believer in the format.
“I think sprinting is great,” said Ross Brawn.
“The sprint race is just an addition, because it’s a competition, a race, the best man wins, the smartest man wins. It’s a meritocracy and it’s more than one driver’s talent on the race weekend.”
“I don’t know why anyone really has a problem with it. If they can be open-minded, it should please all the fans.”
“I think it’s quite good,” said Brawn as he prepares to leave F1.
Category: F1 / means of freedom
