Where is Rihanna’s next album? It is the question that has been asked for years when the singer launches another clothing or make-up line. She will host the halftime show at the Super Bowl on Sunday. Does this mean a new album is finally coming?
Rihanna last released an album seven years ago and fans love to remind her of that. The singer also knows that her admirers have been longing for new music for years. She regularly pokes fun at their impatience on social media.
For example, she jokes with memes, photos with a short, funny text, about why it takes so long. A few years ago she already told that the new album, that fans R9 have started to mention, consists mainly of reggae and dancehall. But then it went quiet again. And that’s it. It is therefore not surprising that fans continue to bombard her with questions about the record.
Immediately after the announcement that Rihanna will host the Super Bowl Halftime Show, rumors of new music flared up. But the singer quickly contradicted those rumors. “The Super Bowl is one thing. New music is another. Do you hear that, fans?”, the singer said last November in an interview with AP.
ANTI from 2016 is the singer’s last album. Twelve more singles have been released since then, of which Lift Me Up for the Black Panther: Wakanda Foreversoundtrack is the last. Furthermore, the artist seems to focus more on her clothing brand Fenty.
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New rumors now that Rihanna is doing Super Bowl
And that while the fans had become accustomed to a completely different pattern. Between 2005 and 2012, she released an album almost every year. During that period, more often than not, a single from the singer could be found in the charts.
Rihanna has already said that an album does not necessarily coincide with the Super Bowl performance, but rumors have been circulating again in recent days. For example, fans suggest that Rihanna will release her new album as a surprise on Apple Music immediately after the Super Bowl performance. A Super Bowl commercial in which voices ask Rihanna for new music has fueled speculation.
Artists thrive on greatest hits at Super Bowl
An appearance at the Super Bowl is certainly not the same as releasing new music. The artists who performed the 15-minute performance in recent years usually turned it into a medley of their greatest hits.
For example, in 2020 Jennifer Lopez and Shakira lived on their large stock of hits from the past. Lady Gaga did the same in 2017, supplemented with a single song from her album released a few months earlier Joanne. Beyoncé, Katy Perry, Justin Timberlake or The Weeknd, who performed the performance in recent years, also released no new music around the event. At most, they were promoting an album that had been released a few months before the Super Bowl.
Rihanna also hinted in a press moment that her Super Bowl performance will be a celebration of her career. “The biggest challenge was cramming my music into the thirteen minutes of the performance, but I think we managed pretty well.”
