Rick Astley had a great achievement this week: his song “Never Gonna Give You Up” reached no less than 1 billion views on YouTube. Something that, as detailed by Forbes magazine, they only have certain pop songs, like “Smells Like Teen Spirit”, of Nirvana; “Bohemian Rhapsody”, by Queen; Y “Gangnam Style”, by Psy.
“I’m big”, He said Rick Astley upon learning that his single published in 1987 reached such a high figure on YouTube, a platform that was created many years after the British achieve world fame.
But how did you manage a song released more than 30 years ago become one of the most played on Youtube?
The phenomenon of the “rickroll”
Ran the year 2007. It had been 2 years since YouTube had been created and the internet still seemed an unknown and mysterious place for much of the world. In this context, a meme began to spread to which Rick Astley would later have to thank him very much: the “rickroll”.
In a forum called 4chan he used to make a joke called “duckrolling”, which consisted of putting a link to information that for many people could be attractive, such as, “Here is the trailer for Spiderman 3: SPIDERVERSE CONFIRMED.”
As expected, users clicked on the link and were surprised with a video that showed a duckling with wooden wheels.
Well, the case of “rickrolling” is something similar, only that instead of showing a nice animal, the link led to a video that showed the success “Never Gonna Give You Up”.
The “rickrolling” started as a joke to make some people believe that the trailer for those years long awaited video game, GTA IV, was available.
The joke reached such a stir that for him Day of the Innocents of the year 2008, more than 18 million people they were “rickrolleadas” only in United States.
Among the comments of the video clip posted 11 years ago on Youtube, a brief but sincere message is read from Rick Astley.
“1 BILLION views for“ Never Gonna Give You Up! Surprising, crazy, wonderful. Rick”, wrote the world pop music star.