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Reviving the Dijon International and Gastronomic Fair: Innovations and Ambitions

From November 1 to 12, the excitement will take over at the Palais des Congrès in Dijon. The Dijon International and Gastronomic Fair will make its comeback, bringing together more than 400 exhibitors and unveiling a host of new products that promise to amaze visitors. A flagship event for the City of Dukes, which aims to regain its letters of nobility thanks to the impetus given by François Rebsamen, the mayor of Dijon.

« We must revive the movement of this very renowned fair “. This is the challenge that François Rebsamen took on. If in the past, the Dijon Fair was in 4th place among French fairs, today it finds itself relegated to a less glorious 9th position. How can we get back on track and restore the image of this event? The answer lies in innovation and opening up to a wider audience.

A fair redesigned from A to Z is on the agenda. The mayor intends to offer visitors a “more modern” experience, likely to appeal to regulars and newbies alike. “ We want to offer a tasty fair, for all audiences! “. One of the flagship initiatives is free entry for children under 12, who will also be entitled to their own space with activities specially designed for them.

But beyond these innovations, the mayor wants this fair to also reflect the identity and wealth of Burgundy. “ We must not forget that the Dijon Fair also highlights the richness of Burgundy! » recalls François Rebsamen. And how better to promote the region than by highlighting its wines, particularly those labeled “Dijon”, which will be in the spotlight during the Fair.

On an institutional level, a significant step could also be taken. Indeed, François Sauvadet, president of the Côte-d’Or Department, is in the process of becoming a shareholder in the local public company (SPL) in charge of operating the Palais des congrès and the Dijon exhibition center. A similar approach has been initiated with the Region, whose response is still awaited.

This new edition of the Dijon International and Gastronomic Fair promises to be full of changes and promises, with the hope of putting the city back at the heart of major national events.

2023-09-27 17:39:25
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