Retail Sales plummet in every area Won the state crushing ideas for remedies – stimulating shopping
Mr. Yan Phoksap, President of the Thai Retailers Association Revealed that from the results of the Retailer Sentiment Index (RSI) survey in January 2021 (the survey period between 19-26 January 2021) by the Thai Retailers Association in collaboration with the Bank of Thailand Thailand Which has been surveyed on a monthly basis
1. The confidence of retail entrepreneurs in January 2021 clearly declined compared to December. And is a reduction Due to the sensitivity of the new coronavirus outbreak, even though the government took intensive measures in only 28 provinces, the confidence index continued to drop, close to the confidence index in April 2020 from the occurrence. The first wave of COVID-19 epidemic that the government has taken measures to lock down the whole country.
However, the Thai Retailers Association sees that the confidence of entrepreneurs in the next 3 months will improve. In addition, it is hoped that the government should continue to have measures to remedy and stimulate spending. The confidence index should be in the same direction as the May and June 2020 indices.
2. The confidence index of operators on the same sales by region. Decreased from December in all regions. This clearly reflects the concern of the COVID-19 epidemic situation, especially the central region, which was affected by super spreader at Samut Sakhon shrimp market. Including Bangkok and its vicinity with a continuous territory from Samut Sakhon Province Northeast There is a moderately expanding consumption trend As a portion of the population moves from industry to homeland Merged with support from government measures to support liquidity and spending.
This will help sustain consumption in the Northeast compared to other regions, while entrepreneurs see the trend in the next 3 months. The confidence index will increase in all regions as well. Because they are confident that the government has lessons learned from the spread of the COVID-19 virus. The first wave was in the second quarter of 2020, and it is expected that there must be measures to mitigate and stimulate government spending.
3. Entrepreneur Confidence Index By type of retailer, the comparison between January and December showed a significant decrease in the confidence index of all retailers. Especially department store retail stores and restaurant retailers. Which has been affected by government measures announced the closure of shopping centers Department stores and restaurants at 3 PM, but the results of using measures to work from home. (Work from Home) has increased confidence in building materials and furniture maintenance stores, countering the confidence index of other retailers.
“Department store operators Concerns about the spread of the COVID-19 virus have been quite significant, reflecting a sudden drop in confidence in January 2021. Significantly below the 50th middle mean or more than half of the decline. On the other hand, in December 2020, the confidence index of department store operators was close to the middle average of 50. The confidence index for the next 3 months The operators of department stores remained higher than the middle average. This reflected that department store operators were confident that the government sector had to have measures to stimulate the economy over the next three months, ”said Mr.
For the index of entrepreneur confidence Retailer type Hypermarkets Supermarkets and convenience stores found that the confidence index in January. Dropped very quickly and The confidence index for December was still above the mid-50 level, reflecting a sharp decline in consumer confidence. When compared to all three store types index It looks like a retail operator, hypermarket. Anxious about the COVID-19 epidemic situation More than operators of convenience stores and supermarkets
However, when considering the confidence index in the next 3 months. Hypermarkets and supermarkets have increased confidence. It is higher than the average of 50, reflecting the confidence of government measures to stimulate the economy in the next 3 months. But the confidence index in the next three months of convenience store operators increased slightly from the present. However, it is still much lower than the middle average of 50, reflecting that the convenience store operators have no confidence in the past government measures such as half of the projects. Which convenience stores did not benefit at all
For the index of confidence of entrepreneurs type Building materials store In January Confidence has improved against the direction of the confidence index of other stores. Severely reduced Reflecting that building materials stores Driven by the government’s economic stimulus measures And adjusting the New Normal way to work from home (Work From Home), making it popular in residential interior landscape. Coupled with the procurement phase of the government construction budget And construction materials have increased prices such as steel, cement, plywood, which makes the confidence index in the business of shops, building materials, decorations and furniture is better than other groups.
Results from the Operational Confidence Index Type of restaurant, restaurant and beverage There was a significant decrease in confidence. More than any other shop It is much lower than the mid-50 average, and the confidence in December 2020 is also significantly lower. This could be because restaurants are often sensitive to the coronavirus outbreak. And may be affected by the measures to limit service hours And the number of service in each round that decreases from the spacing measures (social displacement)
In addition, food and beverage restaurant operators who fill out questionnaires are chain store management. Most of them are located in shopping centers. Affected by the new coronavirus outbreak, the traffic volume is still very low. At the same time, the confidence of operators of food restaurants and beverage restaurants in the next 3 months is better than in January. This reflects confidence that the situation of the new coronavirus outbreak should be well controlled with more intense measures.
The Thai Retailers Association expects that the next phase of recovery will be different for each major retail industry if the COVID-19 outbreak. Takes longer This disparity in recovery will become even more severe.
“The picture of the retail business is experiencing problems: 1. Sales impact decreased 10-30% Sales lost from the impact of the COVID-19 epidemic. The first wave at the beginning of last year until a new wave arrived at the beginning of this year The remaining liquidity will be able to operate a business for up to six months without targeted remedial and stimulus measures, with more than 80% estimating a 25% drop in consumer purchasing power compared to December 2020. “Said Mr.
Mr. Yan said that if you compare sales from the measure Shop for a good night At the end of 2020 (30,000 baht limit), compared to shopping help measures (15,000 baht) in 2018-2019, 55% of entrepreneurs answered that sales were the same and less than before. While 43% of entrepreneurs said a sales increase of less than 25% and only 2% said a sales increase of more than 25%.
“From the above problem More than 90% of entrepreneurs want the government to provide opportunities to participate in various economic stimulus measures. Equally, for example, half the project Including urgent recommendations for the government to help with liquidity With tax measures to reduce cost burdens and encourage commercial banks to quickly consider low-interest loans (soft lones) for entrepreneurs. Because with the remaining liquidity, it can run the business for no more than 6 months and want the government to post hourly employment. To comply with the service to the consumer that is a period. For retail and restaurant businesses Especially first, ”said Mr. Yan.
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