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Report: X platform may lose $75 million due to the departure of advertisers

A new report revealed that the “X” platform (formerly Twitter) is at risk of losing approximately $75 million within one year of Elon Musk’s acquisition of it, against the backdrop of the accelerated withdrawal of advertisers.

According to what was published in the newspaper The New York TimesX’s advertising sector losses result from the withdrawal of more than 200 advertisers over the course of one year, such as Amazon, Apple, and Airbnb.

Since Musk’s acquisition in November 2022 of For publishers of controversial content.

Corporate objection

The pace of advertisers’ withdrawal accelerated this November, when Elon Musk published a comment supporting an opinion classified as anti-Semitic, where he said: “I told the actual truth,” in response to a post saying that “Jewish communities support hatred of white people,” and Musk has since tried to withdraw. What he wrote by suggesting, without evidence, that he was talking primarily about his enemies in the Anti-Defamation League.

The American newspaper’s report comes after Musk and , as well as to display their ads next to anti-Semitic and hate-mongering posts.

X continued to file the lawsuit, even though Linda Yaccarino, the platform’s CEO, acknowledged that some companies’ ads did appear alongside infringing content.

It is reported that the public relations company “11:11“, which is affiliated with star Paris Hilton, has severed its partnership with X, due to Musk’s post.

2023-11-27 23:16:17
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