Rent a dress for a week? Popular brands are starting to rent clothes and introduce the option to sell tired clothes

Many international clothing retailers brands including, “Zara“, H&M have begun to think about how to deal with the problem of “fast fashion”, where often a piece of clothing is worn only a few times and soon ends up in the trash. As a result, several retailers have started to introduce their own solutions to extend the life of clothes, for example, by offering temporary to “borrow” clothes from the store or to sell tired clothes on the platform offered by the brand.

When surveying merchants working in Latvia, the portal “Delphi Business” revealed that we can expect such opportunities in Latvia as well.