Meta, the company in charge of social networks, has announced the launch of several new creative tools scrolls From Facebook the rest Instagram. At the heart of the innovation is a focus on further enhancing the engagement of these publications, providing additional options for creating, editing and publishing popular short films.
Currently, as these videos come in huge numbers, the company’s focus is on this design that grew out of TikTok. However, unlike the Chinese app, Instagram and Facebook seek improvements to provide their own resources to facilitate the expansion of the video product or increase visibility for those who do not use this option.
Important message
Now Instagram has increased the maximum time limit for video to 90 seconds. This is a change expected and desired by many, now it allows you to create complete content. Also, you can import your own audio directly scrollsThird-party programs are no longer needed.
Another notable change was the removal of exclusive stickers from stories. scrolls. Well, before the video format. scrolls Not all options like polls, quizzes and emoji slider. So with the arrival of these new features, the short video format is more complete and closer to what we see in stories.
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Finally, Instagram will start offering more templates scrollsHere is a collection of convenient pre-made effects, music, and features to make these short videos. The user can then choose not to start over, with the basic setup with audio streams and any clips that already exist, and then expand their video. However, this option is only available if the content is licensed by the original creator.
New Reel Tools for Instagram and Facebook
Of all the changes that have hit the Facebook and Instagram reels, we have:
- Reels up to 90 seconds;
- story stickers on reels;
- Audio import;
- made-up models;
- Create and plan reels on the desktop;
- Editing of long and live videos;
- Voice overlay (video description);
- Sound synchronization (adjusting the video to the rhythm of the music);
- Voice from text (description of the robot).
Another thing to keep in mind is that the networks start to show Recommended reels. This function already belongs to Instagram and will now be modified facebook clock. In this way, this function shows the content of the reels that may interest each user, taking into account their taste in the feed, groups and videos tab.
All these tools and messages are available to users on social networks through the Internet or through applications for Android and iOS. A simple tip is to update the apps facebook and instagramSo you can test everything smoothly and improve your videos scrolls.
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Professional writer, specialist in social networks and web content.
Letters – Degree in English and Administration. CEO of Digital Communications Agency.
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