Realme C53 NFC: The Game-Changer in the Entry-Level Smartphone Market in Indonesia

KOMPAS.com – realme Indonesia launched its newest entry-level class cellphone, realme C53 NFC, Thursday (15/6/2023).

As the successor to the milestone of the success of the C Series realm, the C53 NFC realm has various features that are generally only found in mid-range or flagship class smartphones. Call it, 50 MP resolution camera, Near Field Communication (NFC), and Mini Capsule.

The 50 MP AI camera owned by the C53 NFC realm is one of the most sophisticated for entry-level phones. This camera is able to capture moments with clearer and sharper details.

The C53 NFC realme camera is also equipped with two new filters, namely the Secret Garden Filter and the Sunny Holiday Filter. These two filters are able to make the resulting photos more attractive and charming.

Realme’s latest entry-level cellphone is also equipped with NFC to support user needs. For information, Realme is committed to presenting the NFC feature for every smartphone released with a price above IDR 2 million.

Not only that, the C53 NFC realm is also equipped with a Mini Capsule. This feature makes the smartphone interface and creates new forms of notifications more attractive. This feature is usually found in premium class smartphones.

With these premium features, it’s no wonder that the C53 NFC realm is expected to change the map of the entry-level smartphone market in Indonesia. The reason is, so far, entry-level class smartphones generally have limited features.

Not only that, the increased specifications brought by the C53 NFC realm are also visible in the 33 W Champion Charge fast charging feature. This is one of the fastest charging features for the entry-level class segment. This is because the fast charging capacity offered is higher than some middle-class smartphones, which generally have a capacity of 25 W.

The increase in standard entry-level smartphone specifications displayed by the C53 NFC realm is also visible in the dynamic RAM capacity of up to 12 gigabytes (GB) and 128 GB of internal memory. With this large RAM capacity, the C53 NFC realm is able to bulldoze various activities more smoothly, from gaming to multimedia.

Apart from that, the C53 NFC realm also has other excellent specifications, such as a 17.13 cm (6.74 inch) screen with a 90 Hz refresh rate, 8 MP selfie camera, up to 2 TB of external memory, Ultra Boom speakers, side fingerprint scanner , as well as ultra power saving.

Marketing Director for the Indonesian realm, Michonne Wang, said that the C53 NFC realm is a smartphone game-changer that will disrupt the entry-level smartphone market in Indonesia.

He added, the C53 NFC realm was born as an answer to the needs of young people for smartphones with the latest features, affordable prices, and leading quality. Thus, this smartphone can support users to be more productive.

“The C53 NFC realme smartphone comes with premium features. One of them is the Mini Capsule feature which will provide a new experience for users in using smartphones,” said Michonne in a written broadcast received by Kompas.com, Friday (9/6/2023).

For information, the C53 NFC realm comes in two color choices, namely Champion Gold and Mighty Black. The newest Realme entry-level smartphone costs IDR 2,099,000.

You can get this smartphone exclusively online at Lazada and Akulaku. During the purchase, you have the opportunity to get a realme wireless mouse and 7GB Indosat bundling (limited quota) for free.

Apart from that, you can also get the C53 NFC offline at realme brand stores and partner stores throughout Indonesia starting from June 23, 2023.