The FDA has already picked up Exaggerated Advertising banned for use with food products Remind consumers to read the label before purchasing. especially dietary supplements
Food and pharmaceutical administration He posted an article on the website about false ads they “don’t use” on food products, stating that
On many occasions during the inspection, it was found that The advertising words used with various health products are just persuasion or persuasion to believe and use only such products. But when actually trying The result is not as advertised.
In this article, I will bring everyone to know about exaggerated advertising. which are often found in food products especially dietary supplements which is a product that has been found to have a relatively high proportion of victimized consumers And what kind of words will there be?
food advertising Indicates an action by any means to make the public see or know about the food message. ingredients for commercial benefits
Message means it includes text, voice message, sound, image, picture, invention, trademark, symbol or any other understandable action
According to the Food and Drug Administration’s announcement on BE food advertising criteria
- Holy, miracle, miracle, wonderful
- Excellence Excellence Excellence Excellence Excellence Excellence Excellence Excellence
- Excellent, excellent, excellent, excellent, excellent, excellent
- The one, the only, the only
- The best, the best, the best, the best
- Absolutely, no worries, no worries, no worries
- excessively
- no side effects no side effects
- FDA certified safe
- see results quickly
Prohibited Claims in Food Advertisements Including the use of images that convey the same meaning, divided into 5 categories:
1. Messages that convey properties that make it possible to understand that they can cure, alleviate, treat, prevent, diseases or symptoms of an illness or disease, for example:
- reduce cholesterol reduce blood pressure reduce fat in blood vessels lower blood sugar levels
- Prevent heart disease, cancer, diabetes, atherosclerosis, allergies, asthma
- Relieves headaches, migraines, numbness, swelling and varicose veins.
- Resolve menstrual pain Irregular menstruation, white discharge
- Prevent or resist germs such as corona virus (COVID-19), flu, bacteria, etc.
2. The message that the media shows to understand that it affects the structure of the body. function of the organ or functioning system of the body, for example
- balance the body Rejuvenate the body or organs
- Feed the brain, feed the nerves or feed the organs of the body.
- strengthen or stimulate the body’s immune system boost immunity boost immunity
- Detoxify/remove toxins
3. Messages that the media show to understand that it has properties that fuel sexual desire, nourish sex or relate to sexual intercourse, for example:
- Helps maintain and improve sexual performance. sexual enhancement
- penis enlargement Helps to erect the penis for a long time – Reduces the symptoms of premature ejaculation.
- Food supplements for men and women
- vaginal narrowing
- increase breast size
4. Messages conveying to understand that it has properties to nourish skin and beauty, for example:
- Reduce wrinkles, reduce acne, blemishes, freckles, dark spots, reduce oiliness on face.
- White, clear, soft, supple, radiant skin, aura
- Pore tightening/skin rejuvenation
- slow down ageing
- cure hair loss
- sunscreen sunscreen
5. Messages that there are properties in weight loss, fat loss or other similar messages, such as:
- lose weight
- helps drain the stomach
- Break down the fat accumulated in the body, trapping the fat
- Block / Burn / Build / Break / Firm
- Using tape measure / scales / Over Size Pants images
- Pictures before/after
- not yo yo
So don’t be fooled by the hype that claims to be true. Because these products are often smuggled with drugs or harmful substances. especially when purchasing products through online channels
Before deciding to purchase any health product, consumers should consider product licensing and labeling. especially dietary supplements Must show the label in Thai language, with information such as
Name of food, 13-digit food serial number in FDA packaging, name and address of manufacturer/packer or importer (Imported products must also state country of origin.) Names and quantities of active ingredients and ingredients with benefits declared. Quantity of dietary supplement contained Date of manufacture and/or expiry date or should be consumed sooner
Also, strictly follow the warnings and instructions on the label. Please be aware of the ads. Don’t be fooled into buying health products that claim to have edible properties because you may get unexpectedly dangerous side effects.
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