Qwic announces new Marketing Team Leader

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Amy Paillot.

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Qwic maker Hartmobile BV has recruited Amy Paillot as the new marketing manager for its fledgling e-bike brand.

According to the Dutch, with the hiring of Paillot, Qwic “transforms even more from a retail-centric to a consumer-centric brand.” The goal is to increase brand awareness and become a preferred choice for consumers.
Paillot has French roots and has also worked in South America and the USA. Amsterdam is now her home. She brings a wealth of experience to the Qwic marketing team with previous marketing and business development positions in various industries. Most recently, she headed the regional marketing team for stroller supplier Joolz in Amsterdam. There she and her team were responsible for all marketing activities in 40 countries.
Now her focus will be on strengthening the Qwic brand. Together with the team, she will spread the products and their stories across all channels.

Text: Jo Beckendorff/Qwic, Foto: Qwic

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