Puebla, Pue. The people from Puebla Carlos Winkler, José Irigoyen Palacios and Roberto Quintero Vega, who four years ago began with the América Cinemas firm in the United States, to bring Hollywood films in Spanish and Latin American cinema to the neighboring country, through three complexes in Dallas and Fort Worth, Texas, as well as Pasadena, also have an expansion plan for the next three years to open cinemas in California, Colorado and Arizona.
In an interview for El Economista, Quintero Vega, said that the objective is to bring bicultural cinema to Hispanics who are in the neighboring country to the north, who are more than 60 million, and who at the same time represent a niche of opportunity within the market of nostalgia.
“The concept arose from the fact that they noticed that there were no rooms where Mexican films, from other countries in America or Hollywood films dubbed into Spanish or subtitled were projected,” he said.
The businessman, who was a founded partner of Cinemagic, which operated 15 cinemas in municipalities with less than 100,000 inhabitants both in Puebla, Sonora, State of Mexico, Veracruz, Jalisco, Hidalgo, San Luis Potosí, Nuevo León and Coahuila, explained that he sold his part of said company to focus with his two partners in the United States, where they do not seek to compete with the large firms, but to take advantage and generate their own market with a concept to bring an experience to the Hispanic who left his country for “the dream American”.
“The Mexican who arrived in the neighboring country misses his customs over time, so we help him in that nostalgia having in complex candy stores with typical products and that he can eat popcorn with chili or nachos with guacamole or pico de gallo”, he deepened.
Streaming
Quintero Vega explained that currently the influx to theater complexes is barely 55% in the American Union, due to the Covid-19 pandemic.
He indicated that they are resuming expansion plans in 2021 and seek to consolidate it in the following year, which they traced since they created América Cinemas, which currently generates 120 jobs depending on the season.
He mentioned that each complex has between six and eight rooms to receive 850 people in total, whose ticket cost is 8 dollars, which is below the 10.80 dollars that it costs in the complexes of other chains.
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