Protect your future with a digital marketing degree

The degree in digital marketing, real studies and real skills

At the bac +3 level, the degree in marketing corresponds to the equivalence of a license. In place of the traditional university qualification, the student obtains a qualification registered in the National Register of Professional Certifications (RNCP) recognized by the State. The first 2 years are generalists with the possibility of doing internships. The last year can be done alternately. This is rarely the case with college courses.

Students already in possession of a Bac +2, +3 or higher degree can apply for direct entry to the 2nd or 3rd year.

The advantages of work-study training

The advantages of alternation are numerous:

• financing of training;
• strengthens the student’s ability to adapt;
• rapid application of theoretical contributions in real conditions;
• professional immersion;
• real springboard for a first job
• payment of a monthly salary to the work-study student, who also benefits from all the other benefits received by other employees.

Choose your school carefully

While enrollment in any university guarantees you will be awarded a diploma, all schools offering bachelors are not the same. To be able to issue a valid certification, the facility must meet stringent state-controlled criteria. The student must absolutely make sure that the Bachelor of Marketing for which he is preparing is included in the RNCP qualification list.

The weight of digital marketing in companies

internet in figures

The development of the Internet and the recent health crisis have changed consumer habits. The data that emerged from studies and serious players in the sector, such as Fevad, speak for themselves:

• 93% of French people consult the Internet;
• 80% of the French population interacts on social networks;
• 129 billion euros spent online for the year 2021 in France.

The interest of companies in the development of a digital marketing strategy

The more visible a site is, the more traffic it has. The more the number of visits increases, the more the site gains visibility. It is a virtuous circle that it is essential to put in place to thrive, because the more visits there are, the more the site increases its conversions and therefore its turnover.

However, digital marketing doesn’t follow the same rules as traditional marketing. being visible on the web requires:

• know the algorithm;
• deciphering the needs and expectations of Internet users;
• be creative.

Companies have understood the importance of their web presence. Furthermore, 60% of the companies put together (ETI, SMEs and VSE) confirm that digital contributes to their turnover. Web Marketing is an essential pillar in the digital transformation of these companies, half of which say they need support.

In this context of strong digitalization of companies, the web and communication professions are increasingly sought after. With the arrival of Web 3, the trend is not about to reverse.

The missions and levers of web marketing

In concrete terms, digital marketing consists in working on the image of the brand on the web to increase its turnover. Or working on inbound marketing, bringing the customer to the product. Or by working on outbound marketing, which consists of going directly to the customer.

To communicate effectively online, there are several marketing levers:

• social networks;
• SEO, or natural referencing;
• SEA, or paid referencing;
• the mailing list;
• networking;
• …

Accessible professions with a degree in digital marketing

Each acquisition channel has its own specialist. The holder of a digital marketing degree can therefore claim different functions:

• web writer / designer;
• content manager;
• community director;
• referent;
• copywriter;
• and commercial;
• sales manager ;
• …

He can also specialize, for example in SEO, or lead a team by becoming head of marketing with a more global approach to the digital marketing strategy to be adopted.

Protect your future and prepare for your digital marketing degree with INSEEC

INSEEC is a business school of the OMNES EDUCATION group. Among its 4 BBA, Bachelor, Grande Ecole and MSc & MBA programs, INSEEC offers the Bachelor’s Degree in Digital Marketing.

This school, open to students of a traditional course, but also to retraining professionals, welcomes 35,000 students in 13 schools spread across Paris, Bordeaux, Lyon, Chambéry and Beaune. The student can choose to specialize in 10 different fields such as sports, wine, luxury, real estate, marketing communication, management …

Its employability-focused approach allows students to quickly enter the labor market after training. The marketing degree provided by INSEEC allows you to obtain an RNCP degree at bac +3 level and to secure your future by quickly accessing a first job.