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pro agro Marketing Prize for Wildauer Fleischer: Meat sommeliers honored for Märkisch Beef


Elke Bader / rbb

Audio: Antenna Brandenburg | 20.01.2021 | Elke Bader | Picture: Elke Bader / rbb

pro agro Marketing price for butchers from Wildau

Meat sommeliers honored for Märkisch beef

01/20/21 | 4:32 pm

The price of the Brandenburger Marketing Association pro agro goes to Märkisch Beef in Wildau, among others. The product stands for premium beef from Brandenburg. Animal welfare, short distances and careful processing have priority. From Elke Bader

“Eat less meat, buy high-quality meat and eat meat more consciously,” says entrepreneur Olaf Mahr. Mahr and his partner Andi Neumann founded Meat Bringer GmbH & butchery Neumann-Petkus GmbH for their premium meat products. For their products, the producers received a prize from the Brandenburg Marketing Association pro agro on Wednesday as part of the International Green Week. The meat sommeliers work with farmers who keep their animals ecologically. The production of the premium meat is a long process. The meat has to mature for a long time. “This is the only way to get the meat premium quality,” explains Andi Neumann.

Märkisch Beef brand

Mahr and Neumann work closely with 12 farmers in the immediate vicinity. “Species-appropriate suckler cow husbandry, pure grass feeding and no antibiotics. These are essential requirements that we place on farmers,” says Olaf Mahr. The animal keepers have their farms in the districts of Teltow-Fläming and Potsdam-Mittelmark. This is the only way to avoid unnecessarily long animal transports.

Gentle meat processing

The animals are not slaughtered industrially, as in large slaughterhouses, but individually. In order to achieve high quality, the meat has to mature for four to eight weeks, explains master butcher Andi Neumann: “There is air maturation, wet maturation, butter maturation, honey or whiskey maturation. Biological and chemical processes take place in the muscles.”

With new cuts to spare ribs and spider steaks

Meat sommeliers have extensive knowledge of meat. Mahr and Neumann both trained as meat sommeliers. “You have to know about animal breeds, about feeding, slaughtering and processing the meat,” explains Andi Neumann. A sommelier masters different cuts. These are special cuts with which spare ribs or spider steaks are cut out. These can then be found in the online shop [www.meat-bringer.de] be ordered. There are shops with Märkisch beef and other meat specialties in Wildau, Petkus and Baruth.

Broadcast: Antenne Brandenburg, January 20th, 2021, 2:40 p.m.


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