The grandmothers and grandfathers of the entre Geriàtric de Lleida are about to dance in his first ‘Primabuela Sound’, the first musical festival for the elderly that has been launched this Wednesday.
In ‘La Ventana’, Carles Francino has chatted with Carol Mitjana, the director of the residence, who has explained how this idea came about; and is that the residence hall had been planning different initiatives for some time to carry out with their elders and finally they have been launched with this ‘Primabuela Sound’ that has started the vermouth company ‘El Bandarra’ that sponsors the initiative.
Media has commented that the residents had a hairdresser at three in the afternoon to do the pertinent carding and they have chosen their best dresses to wear this afternoon when the festival gets underway at five in the afternoon.
Grandmothers are the main protagonists because the Vermouth brand ‘El Bandarra’ paid attention to them for a new aperitif … The creative of the aperitifs ‘El Bandarra’ explains that they were looking for a name for an aperitif with an ideal tonic to drink in the afternoon and were inspired by the moment when the elderly ladies go out to drink the cool. Hence the idea that they were the ones to star in the ‘Al Fresco’ campaign. They explain that They have designed this festival to return the favor.
How is the party going to run?
A DJ will play a whole list of songs at the residence. Songs that residents have chosen and that are from their time: “Feeling Good” by Nina Simone or Manolo Escobar will star in a festival in which the boleros or the music of Rocío Jurado and Rocío Dúrcal will not be lacking either. The director hopes you have a fun-filled evening.
COVID will also impose restrictions on this residence where they usually work with 5 resident units -five groups- but Only one of the units, which is made up of 20 people, can participate in this event. A group that already has two doses of the vaccine, which are a coexistence group and who They will not need to wear the mask during the party.
The director understands that the elderly at Geriàtric de Lleida deserve to have fun, after how bad they have had it because of the pandemic: empower age and live moments like these with them since Not because of being in a residence hall have they finished the desire to have a good time and enjoy themselves, he explains.
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