The campaign claims ‘For the Love of Tomorrow’. The water aerator manufacturer wants to campaign for the LGBTIQ community with a limited special edition.
As part of its Pride campaign for Pride Month June, the water bubbler is launching a limited edition of kits with various reusable products, in this case bottles, fabric bags and straws made of metal – all in rainbow colors. The motto of the special edition and the campaign is: “For the Love of Tomorrow”. All proceeds will be donated to the ILGA World (International Lesbian, Gay, Bisexual, Trans and Intersex Association). “We at SodaStream are proud to raise our voice and celebrate our ‘Pride’,” explains Rüdiger Koppelmann, General Manager SodaStream Austria and Germany, “It is a matter close to our heart to support the LGBTIQ community, and this year , in which all major public Pride events have to be canceled, all the more so. Our mission is to leave our children a better world – for the love of tomorrow. ” –
