PoS Marketing | Design and implement contemporary personal promotions

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Lines of concern are digging deeper and deeper into the faces of many decision makers in sales and marketing. Everyone knows the reasons for this and they are quickly listed: current events such as in Ukraine, supply chain problems and inflation indicate a recession. While everyone hopes things don’t go that badly, almost all companies are under increasing pressure to cut costs.

In view of the retail situation, branded goods companies are wondering how they can act under these general conditions to effectively position and sell their products and services on the markets. How can companies save costs without compromising on quality?

A closer look at the usual personal Promotions at the point of sale shows that in most cases these are just sales tools. This involves generic ideas and campaigns, purely supported by staff. These are distributed almost identically from one brand to another. There is a difference: the corporate design is adapted in each case. But what is difficult to find are, for example

• customer experiences,
• interactivity or
• digital extensions to social media.

This is the only way to significantly increase the range and achieve better customer loyalty on an emotional level. To summarize briefly: today’s POS communication is too much about exploiting economies of scale. Often people forget to actually communicate with the consumer. Crowds also prevail when it comes to equipment and employee briefing at the POS; more class is needed here. How can companies achieve this?

Storytelling also at the POS

The pioneers recognized the need to create shopping experiences that include clear added value for the consumer and a consistent service orientation. They also use storytelling in personal promotions. Why is this approach on everyone’s lips, but it hardly ever happens at the POS itself? After all, the story can be taken from the classic and extended digitally. Interactive tools such as

• Photo booth,
• mobile games e
• Electronic couponing,

to offer buyers additional added value.

Since consumers are supposed to stay longer with promotions, it also makes sense to use creative and interactive stand concepts with a pleasing light and color design. Again, there are no standard solutions. Rather, these should be modularly adaptable to different market sizes.

Focus on brand ambassadors

Personal promotions brand ambassadors should also have a higher priority. They need to adapt to the brand and product, have a thorough understanding of the company, its brand and its products, and have fun and passion in treating and advising people on a daily basis. If you keep thinking about it, retail becomes a media point.

In addition to sales, it’s also about differentiation and reach. The goal is to achieve the widest possible range of local positioning in the market and an optimal selection of campaign times. The result is a significant increase in efficiency. ”

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