Mouse traps and ping pong balls to help people understand the benefits of social distancing. The Ohio Department of Health, to the
United States, published a video on Twitter on Thursday perfectly and simply illustrating the need to
keep our distance stem the spread of coronavirus.
Social distancing works. We are all #InThisTogetherOhio. https://t.co/jU4ZAkm3Py pic.twitter.com/uKJtfi4cuP
– Ohio Dept of Health (@OHdeptofhealth) April 9, 2020
In this video, created by RealArt, a ping pong ball falls on mouse traps very close to each other, and on which rest other ping pong balls. The result ? The first bullet triggers a chain reaction, and soon all of the hatches and bullets set in motion, creating unspeakable chaos.
But, when the hatches are further apart, the ball bounces without triggering a single one. Then, a very clear message appears: “Stop the spread. Social distancing works. A little bit of space keeps us all safe, together. “
Over 14.5 million views
The video has already been viewed more than 14.5 million times this Saturday via the post from the Ohio Department of Health (the equivalent for this American state of our Department of Health), and has been reproduced on other Twitter accounts .
Easily one of the best social distancing ads I’ve seen pic.twitter.com/9WhhTHmdPc
– ???????????????? ???????????????????????? (@JoshuaGrubbsPhD) April 9, 2020
As for the most suspicious, who are already wondering how many shots were necessary to make this video – and especially its second part -, the director, Andy Nick, explained that, knowing that he only had an hour to finish filming, and it was impossible to make a perfect throw in a single take, he had decided to stick the hatches to super glue. And then he did … a perfect throw in one take.
Here’s some behind the scenes … I knew it was impossible to make the perfect throw in a single take. With only 1 hr left in the shoot (no room to start a chain reaction & reset), we used gel superglue to “freeze” the traps. And then … I threw the perfect throw in 1 take. 🙂
– Andy Nick (@nickAD) April 9, 2020
He also published another plan of the first sequence, shot on the iPhone, and even more impressive.
A lot of people have been asking how we did the @OHdeptofhealth video (aka – the Mouse Trap project). Here’s an iPhone clip of our first “shot”, which took 8 hours to set up. pic.twitter.com/3xxjiiz2N5
– Andy Nick (@nickAD) April 9, 2020
He specifies that it was the first take, and that the installation had taken … eight hours!