Pepsi doesn’t want more professionals to become delivery people

It is no secret to anyone that with the health crisis an economic emergency was unleashed that as one of the first victims left thousands of employees, who had to look for new alternatives so as not to lose more income. Pepsi is aware of this reality.

Understanding the context naturally leads to the first numbers of jobs ordered that worldwide number in billions of jobs.

Unemployment, the constant

A recent report signed by Fitch Ratings, indicates that as a consequence of the restrictions implemented to stop the advance of the pandemic, world economic activity will suffer a contraction of 1.9 percent during this year, to which was added the fall in GDP at the rate of 20 percent every week in nations that have been forced to quarantine.

With this in mind, the scenario looks for the world to reach maximum and historical unemployment levels, with losses that are calculated up to 15 percent of the workforce compared to what was registered during the fourth quarter of 2019.

When this market is read by specific markets, we have that as regards the Mexican market, the latest estimates provided by Banco de México (Banxico) indicate that only between April and May more than 12 million jobs in the country both have the formal and informal sector.

In the same way, in Ecuador it is estimated that in the midst of the pandemic about 500 thousand workers were suspended regardless of their profession.

This trend goes in the opposite direction to what happens with the delivery sector, which in the midst of the contingency increased exponentially in demand, following the trend that was already read several years ago.

According to a report published by the analysis firm Allie Market Research, the global market for food delivery apps reached a value of $ 3,790 million during 2017 and it is expected that by 2023 this figure will reach $ 16.6 billion.

In this sense, many professionals began to see this economic sector as a means of exit to maintain their livelihood.

Today, from lawyers and engineers to teachers and technicians in different branches, they are the ones who bring the orders that are made from the delivery apps to the door of the homes.

A new job board

With this in mind, the BBDO Ecuador team and Pepsi formed an alliance with Picker, one of the most important delivery platforms in that country, to modify its app and promote the experience, skills and knowledge of the delivery people that make up its fleet with the hope that they will get a job adjusted to these skills.

Pepsi, the agency and the platform recognize the bond that is generated between the delivery person and the consumer, with which they adjusted the interface of the service to obtain an additional benefit.

In this way, Picker modified its interface for now, in addition to showing the usual data of any order, providing the user with additional data about their assigned dealer as a profession, years of experience and contact number to contact him in case his services, in addition of those of distribution, be hired.

So far, about 200 delivery people have joined this initiative signed by Pepsi, to which many more delivery people seek to approach the complete economic situation that exists in all markets around the world.