American fans of Paris Saint Germain tremble with impatience. After setting up a store in Los Angeles in 2021, then in New York last year, the French capital’s football club is continuing its commercial expansion in the United States and is now setting its sights on Florida. The inauguration of this third point of sale, nestled on Lincoln Road, the pedestrian artery of Miami Beach, takes place this Sunday, May 28.
« We are excited to open a store in a city with which we have a long-standing relationship, having seen the birth of the first PSG Academy in the United States. proudly launches Fabien Allègre, director of brand diversification at Paris Saint-Germain. ” This training center, which uses the training methodology of the Parisian club, has made it possible to forge links at the local level, which we will strengthen with this point of sale. “. An opening that is part of the ten-year merchandising and distribution contract signed in 2020 with the firm Fanatics, the world leader in licensed sports merchandising.
On more than 100 square meters, this new store will offer a wide choice of jerseys, caps and accessories, with a full range of Nike and Jordan clothing, as well as merchandise in collaboration with local designers. The very first capsule collection is signed Esteban Cortázar, who is originally from South America. ” We are very proud of this “Paris Latino” twist that was missing from our collectionemphasizes Fabien Allègre. It’s a nice wink since Latin America has been part of our DNA for a long time. We’ve seen almost every top South American player evolve. »
And as Paris Saint-Germain does not intend to stop there in such a good way, a certain Brigitte Bardot could sing to us “Never three without four”. Kylian Mbappé’s PSG plans to open a fourth store in the land of Uncle Sam, more precisely in Las Vegas, by next July.
2023-05-27 22:18:05
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