Optimistic that the Rp. 2.2 Trillion Target is Achieved, Paramount Focuses on Commercial Products

JAKARTA, KOMPAS.com – PT Paramount Land will focus the business on development commercial products as a strategic strategy to face the economic slowdown.

This is following the absorption of Arcadia commercial products Big 130 units with prices starting from Rp. 990 million which were marketed in January.

In semester II, the Company started by introducing a new commercial product entitled Pisa Grande with a total of 75 units.

Associate Director Paramount Land M Nawawi today, people need business opportunities. We accommodate it by developing commercial products.

“Therefore I am optimistic that Pisa Grande will also be well received by the market. Its location is strategic, the products are in line with market needs, surrounded by residential areas with high occupancy rates,” said Nawawi, after opening Ku.Loka @FoodTerra, Friday (21/8/2020).

Also read: Culinary Destination Ku.Loka @FoodTerra Gading Serpong Officially Opened

He continued, in the future, the Company will increase its commercial products. Due to the fact that commercials are selling well in the market.

“For housing, we will also launch new products with prices above Rp 1 billion, because demandthe biggest, “added Nawawi.

Paramount Land Director Aryo Tri Ananto added, Pisa Grande is designed with a concept that emphasizes flexibility to accommodate various business opportunities ranging from cafes, bakeries, restaurants and creative spaces.

“There are two choices of building plans, namely three floors of 4.5×16 square meters, 6.5×12 square meters, and 4.5×12 square meters, and two floors with dimensions of 4.5×9-11 square meters,” said Aryo.

From the sale of the Pisa Grande, Paramount Land expects a gain revenue around Rp. 240 billion, with an investment value of Rp. 120 billion.

Meanwhile, overall until July 2020, Paramount Land has printed marketing revenue amounting to 60 percent or Rp 1.32 trillion of this year’s total target of Rp 2.2 trillion.

The largest contributor came from Arcadia Grande commercial products, and Nara Village residences with segments starting from Rp 1.7 billion, totaling 131 units.

“So, even though the Covid-19 Pandemic, we are still able to score sales. Until the end of 2020 we are optimistic that the target is achieved through Pisa Grande and other new products,” said Nawawi.

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