The survey was conducted by Av-og-til and the Norwegian Cancer Society from Response Analysis and shows that very few Norwegians are aware that around 3 percent of all cancer cases in Norway can be linked to alcohol use. Of these cases, most are breast and bowel cancers.
Secretary-General of Av-og-til Ragnhild Kaski believes that one reason why very few are aware of this connection between alcohol use and cancer is because there is little talk about the negative consequences of alcohol in society.