Given the growing interest in more responsible fashion shopping, the new Moda re social awareness campaign was born. Under the motto “Redefine your dress code”, the initiative invites to bet on a form of consumption with a positive impact, which connects with the younger generations and, moreover, helps many people at risk of social exclusion through the Cáritas network.
“Reusing fashion -says Enrique- is a way to do something beautiful without doing anything new. It is an opportunity that we can seize as a society, especially in contexts of crisis and uncertainty such as the ones we live in. This is why the campaign invites us to redefine our dress code”.
Buying used clothes in a chain like Moda retains a double advantage: on the one hand, the reduction of the environmental impact and, on the other, the creation of a social impact. “Buying a shirt from Moda re, for example, generates 7 minutes of social employment. Each piece of clothing we buy can help more than 600 people in Spain to whom it offers an opportunity for job placement”, Enrique points out.
The “Redefine Your Dress Code” awareness campaign will be featured in more than 120 Fashion shops in 90 cities. The project has a firm commitment to the value of second-hand purchases and this style exercise is another way to demonstrate that image and trends are not at odds with sustainability and solidarity.
About Fashion re-
Moda re- is the non-profit social initiative cooperative promoted by Cáritas, which, framed within the Social and solidarity economyis dedicated to managing the complete cycle of used clothing: collection, reuse, recycling, donation and sale.
The cooperative is made up of 89 members — 45 social economy entities (insertion societies) and 44 diocesan Caritas from all over Spain. They manage textile waste at a local level, an activity that can be carried out thanks to the efforts of the more than 1,200 jobs generated (50% integration contracts for people in situations or at risk of social exclusion), and the installation of more than 7,500 containers which have allowed the collection of 40,853,255 kilos of used textiles in the last year alone.
The shops of the Moda re-network, whose income is entirely intended for the development and growth of the project, are structures created with the aim of promoting the social and employment integration of people in situations or at risk of social exclusion and with the added value of bringing sustainable consumption ever closer to citizens: making them aware of the consequences that their purchases have on the environment, giving new opportunities to clothing and saving resources for the planet.
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