The TV rights for the 2022 World Cup have been awarded exclusive to Rai. This was announced by FIFA through a Press release in which he stressed that only Rai will broadcast the 64 games; of these, at least 28 will be broadcast by Rai 1.
FIFA explained that “the Rai will offer extensive supporting programming, including highlights and analyzes“. The agreement provides for the transmission to be multi-platform: TV, digital and radio. This could also mean the inclusion of Rai Play, the broadcaster’s streaming platform.
The previous rumors they had signaled Amazon’s strong interest in having a match package. FIFA TV Rights and Content Services Director Jean-Christophe Petit spoke about “a very competitive bidding process“and defined Rai”a solid partner“for the next soccer world cup, which will take place in Qatar, in the United Arab Emirates.
“It is a great success“commented the president of Rai, Marcello Foa.”We arrived at this result thanks to a negotiation strategy carried out with skill and consistency, which demonstrates the strength and skills of Rai. We thus regain the primacy in the transmission of one of the most loved events by Italians, who in the national football team recognize themselves united even in the most difficult moments”.
“We are very happy to have brought the World Cup back to Rai – declared Fabrizio Salini, CEO of Rai – and we are proud to have strengthened the consolidated partnership between Rai and FIFA. Our agreement will allow Rai to present to the public the most prestigious football tournament in the world, which, for the first time in history, will be played in a highly strategic period for the media.”.
The article has been updated to add the official statements of Rai.
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