Get ready, the consumption marathon begins. The so-called Black Friday will start it with us as well, and its finish line will not be visible until Christmas.
Today, the global shopping holiday has been familiar to Czechs for several years, and every year more and more merchants join it, trying to motivate customers to shop with discounts. But beware of dirty tricks, which some Czech sellers have already mastered.
In order to attract the customer, they offer discounts, which, however, do not completely correspond to reality, by inflating sales prices. The store may say that your dream phone is half as cheap at once, but it’s a good idea to check it out. You can quickly find out that for the same “half price” they usually sell it elsewhere and without a discount.
According to data from the Heureka comparison portal, real discounts reach an average of only nineteen percent, while sellers often artificially inflate product prices by up to half.
Even though Black Friday discounts are often just a successful marketing ploy, the prospects of online retailers are very rosy thanks to them.
Already yesterday, the day before the expected record, sales of Czech online e-shops were double compared to last year. Today, during Black Friday, the Czechs will spend even more than a billion crowns, according to Shoptet estimates. Of course, the closed stone shops have a great deal of credit for that.
And in the US, where Black Friday is traditionally the most successful shopping day of the year, the pre-Christmas rage is even more intense. And it is far from just one day.
Basically, he started the event there a month ago Amazon called Prime Day, when retailers began to take advantage of discount promotions for the first time to gain customers long before the coming weekend.
Despite this year’s extended pre-Christmas shopping season, however, Black Friday and Cyber Monday remain major events for online stores.
Analysts predict that from Thanksgiving, Thursday, to Monday’s Cyber Monday, online sales will rise by 36 to 50 percent compared to last year. The numbers from online are staggering, but the sales curve of stone shops will remain almost flat compared to last year.
Here are 20 more numbers you might want to know about the pre-Christmas shopping spree in the US:
$ 39 billion: sales online stores during all five “discount days” – Thanksgiving, Black Friday, Small Business Saturday, the Sunday before Cyber Monday and Cyber Monday itself.
49.5 percent: Increase in sales in online stores for Thanksgiving compared to last year.
$ 23 billion: projected sales on Black Friday and Cyber Monday.
$ 10.4 billion: value of goods sold under Amazon Prime Day, 42.5 percent higher than last year.
35.8 percent: increase e-commerce sales during November and December.
0,9 percent: increase in total sales during November and December, as forecast Emarketer.
3.6 to 5.2 percent: increase in total sales during November and December, as forecast NRF.
1 to 1.5 percent: increase in total sales from November 2020 to January 2021 according to the forecast Deloitte.
1.9 million: The value of orders returned just after the Christmas shopping spree only January 2, 2020.
$ 57 billion: value returned online orders for the whole pre-Christmas shopping spree in 2020.
80 percent According to a survey by Sezzle, people from the Baby Boomers generation plan to buy most Christmas presents online.
66 percent people from generation Z plans to buy most Christmas presents online, according to a survey by Sezzle.
$ 85.5 billion: expected pre-Christmas sales by Mcommerce (43.4 percent higher than last year).
30 let: the time before the retail chain was Walmart last closed for Thanksgiving.
25 percent: this year’s expected decline in visitors in stone shops.
47: the number of retail chains in America that will be closed for Thanksgiving this year.
40 minutes: timeout for calls in the application Zoom (its unpaid version), which will be canceled this year for Thanksgiving.
40 percent: the number of people planning to donate more practical gifts this year due to covid-19, according to a survey by Sezzle (almost 80 percent of respondents said yes or maybe).
170 000: number employeeswhich UPS and FedEx will also employ for the pre-Christmas shopping period.
$ 1 trillion: the total value of the assumed sales in the USA before this year’s holidays (November and December).
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