Everyone knows New York, a global economic and cultural megalopolis, but it is also the city of innovation par excellence. Cosmopolitan in essence, it is an open-air laboratory that brands use to test, improve and finalize concepts that will then be disseminated.
Every day new, more innovative and experiential stores are opening. Brands, retail giant or start-up, therefore compete in creativity to stand out from the crowd throughout the customer journey.
In an increasingly competitive economic world, digital technology is playing an essential role and offers consumers ever more possibilities, making it difficult to overlook the concept of customer experience.
When nearly 2 in 3 consumers indicate that a bad customer experience can lead them to the competition, companies are quick to include this notion in their strategy. But, there is no magic recipe, it is therefore fundamental to ask the right questions, to be inspired by the best and sometimes to completely rethink all the interactions with its customers or prospects.
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In this context, New York plays a central role. The city that never sleeps intends to continue breaking the rules and asserting itself as the disruptive capital in the field..
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